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Energy pouches are caffeinated pouches placed under the upper lip to deliver targeted energy and focus. They contain neither tobacco nor nicotine and are considered a modern alternative to coffee or energy drinks. You'll find the complete range under all energy pouches
No. Energy pouches or caffeine snus are completely tobacco-free and nicotine-free. Their effect is based exclusively on caffeine and – depending on the product – other functional ingredients such as vitamins or taurine. Find out more on the "Quit Snus" page
Many people wonder whether energy pouches are harmful. In short: with normal use, they're no cause for concern for healthy adults.
✓ No nicotine, no tobacco. So none of what makes classic snus problematic.
✓ Caffeine just like in coffee or energy drinks: The European Food Safety Authority (EFSA) considers up to 400 mg of caffeine per day and 200 mg at once safe for healthy adults.¹ The exact amount per pouch is listed on every product page.
✓ No sugar, no drinking, no carbonation: Many flavors are sugar-free, unlike most energy drinks.
✓ Plus vitamins: Many flavors contain B vitamins. Vitamin B12, for example, contributes to normal energy-yielding metabolism.²
As with coffee: if you're very sensitive to caffeine, you may occasionally notice restlessness or trouble falling asleep. In that case, simply choose a flavor with less caffeine.
Food supplements are not a substitute for a varied and balanced diet and a healthy lifestyle. Keep out of reach of children. Not suitable for children or pregnant and breastfeeding women. Do not exceed the recommended daily dose.
¹ EFSA, Scientific Opinion on the safety of caffeine (2015). ² Applies to flavors containing a significant amount of vitamin B12, see product page.
Many people think energy pouches are harmful because they look like snus. Classic snus and nicotine pouches contain nicotine and often tobacco. Nicotine is addictive, and tobacco is linked to well-known health risks – including for the gums and oral mucosa.
Energy pouches contain neither tobacco nor nicotine. The risks known from snus stem mainly from exactly these two substances. The active ingredient in energy pouches is caffeine – the same substance as in coffee or tea – often complemented by vitamins.
Similar format, completely different content.
What makes snus problematic for your mouth isn't in energy pouches. Energy pouches contain no tobacco and no nicotine, and many flavors are sugar-free. Sugar is considered one of the main causes of tooth decay.
The pouch itself is made of plant fibers, similar to a tea bag. Most users don't notice anything in everyday use.
In rare cases, very sensitive gums may become slightly irritated if the pouch always sits in the same spot. Our tip: switch sides now and then and don't keep the pouch in for longer than 60 minutes. If something does feel irritated, just take a short break.
Once placed under the upper lip, the caffeine is absorbed through the oral mucosa. Many users find the effect even and easy to control, since no drink is needed.
An energy pouch is usually kept under the upper lip for about 20 to 40 minutes. How long the effect lasts depends on the product, the caffeine content and your individual tolerance.
We recommend energy pouches from age 16. They're not suitable for children, pregnant or breastfeeding women. If you already drink a lot of coffee or energy drinks, keep an eye on your total caffeine intake for the day.
Energy pouches and caffeine pouches are often used for the same type of product: caffeinated pouches that can support energy and focus. If that's what you're looking for, here are our caffeine pouches
Caffeinated products are not suitable for children, pregnant or breastfeeding women or people who are very sensitive to caffeine. If you react sensitively to caffeine or already consume a lot of coffee and energy drinks, keep an eye on your total caffeine intake.
Yes. At PIQ you can buy ready-made energy pouch bundle deals or use Mix & Save to build your own energy pouch bundle. That way you can test different brands, flavors and strengths and save when buying several cans.